Industry sources reveal dissapointing Samsung Galaxy S4 Mini sales figure; Samsung may revise 'Mini' series strategy
Samsung, the South Korean electronics giant has been one of the foremost manufacturers of exceptionally brilliant mobile devices. It incorporated excellent, latest technology and coupled it with great array of features, services and applications. This makes their devices one of a kind. Samsung has been coming up with a wide range of smartphones and phablets in order to cater to a larger segment of the population.
Another agenda behind this move was to strengthen its portfolio and maintain its position as the largest vendor in the Indian market.
However, the second quarter of this year has not been working as smooth for Samsung as they might have hoped. If the reports are true, then the company is planning to organize a strategic conference on 6th November this year. The main issue of discussion at this conference will be the 13% drop in shares since April, 2013.
As per the reports, sales of smartphones and feature phones constitute about two thirds of the company’s profit, thus, disappointing sales of Samsung Galaxy S4 Mini smartphone is one of the major reasons behind these losses. Though no official statement has been made, we have seen that Galaxy S4 Mini has had its price reduced by over Rs 5,000 since its Indian launch.
It has failed to capitalize on its flagship smartphone. Another Samsung product, Galaxy Gear, has failed to impress the customers. Another agenda of the conference is to discuss and communicate the company’s long term business plan, their newest strategies and vision for 2020.
The November 6 conference will be the company’s first major conference and will see about 400 investors and analysts.
We hope Samsung will re-emerge with some well thought and better strategies.
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