The iPhone manufacturer is eyeing smaller markets as a possible source of increasing sales in the country.
India is a market that is sold largely based on the sheer volume of consumers here. Most manufacturers have bought into the idea, advertising their products even in the nooks of the country. A report by the Economic Times suggests that Apple might be joining the party albeit a bit a late.
The iPhone has always been looked up at with lust among the Indian phone buyers. The steep price tag coming with the phone has contributed to it becoming a status symbol. But it looks like that Apple has realised that it needs to look beyond the metros to generate a substantial growth in sales.
Apple’s future plans in India seem to indicate that the company will be reaching out to smaller towns and focussing on them as well. The new marketing strategy got detailed at a meeting between Apple India’s top honchos and senior executives of the country’s leading multi-brand telecom chains.
The company’s method of expansion involves adding markets to its Indian portfolio. It plans to enter the top 50 tier II and tier III cities in India by selling its products, including iPhone, iPad and iPod, in an exclusive Apple corner at retail outlets. Additionally, Apple also plans to open 100 exclusive standalone stores in smaller markets. It should be noted that Apple hasn’t opened any Apple Store in India yet instead operating through the franchise model.
Apple’s plans might sound a little ambitious owing to their price tag. The iPhone 5 currently sells for Rs. 45,000 in India which is amongst the highest price demanded for a generation old handset in the country.
Apple is yet to give any details about the pricing of the iPhone 5C and the iPhone 5S in India.
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