- iPad 16GB for $499
iPad air
- Cue back up solo, taking cracks at Microsoft's Office 365. So all these apps are going to be free for any new Mac or iOS device buyer.And all are available today.
- Also new: feature for iMovie called iMovie Theater that takes clips you've made and puts them in a simple page that will sync up on iOS and on Apple TV via iCloud.
- Schiller says this new design takes 70 percent less electricity than the previous generation model, and is quieter too at 12 dBA idle, so it's on par with a Mac Mini.
- This is "the future of the pro desktop," Schiller says. So today we're finding out more. There's an Intel Xeon E5, with 3,6,8 or 12-cores.
- 11" Macbook for just $999
- $200 off on the 15-inch version too. $1,999 is still very dear for a laptop, but oh what a laptop.
- If you're on an ancient version of OS X you can upgrade for free. Today!
- Mavericks Will be Free!!
- That includes a handy new feature that estimates how long it will take you to get to an appointment and can give you a reminder when you need to get going. That's integrated with the new Maps app to give you turn by turn directions, etc. And that's the end of the Mavericks demo.
- Federighi showing off some of the other changes in Safari like the new reader mode and viewing open tabs. We hop over to Mail to see how information from messages gets slurped over to other system apps like Calendar.
- Federighi showing off other Mavericks features like iCloud keychain, which is syncing up his payment information to buy something online.
- Twice as fast for image processing, which sounds mighty nice to me. Anything that'll speed up my Lightroom batches is a good thing.
- That's roughly a 10% increase in battery life, which is indeed quite impressive. I'm curious to see what it's like on older machines, though. (I'm typing on a 2012 Air, FWIW, and would love a little more battery life.
- 13" MacBook Air now with Mavericks gets up to an hour longer Web browsing, and up to 1.5 hours more iTunes movie playback.
- Cook saying that the company wants to "build computers people love to use." Pointing to works like iWork and iLife, and integration with iOS.
- Cook turning to iOS 7, pointing to early reviews.
- "This is life in color" says the background music.
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