iPhone 5S an iPhone 5C launched Live Updating

iPhone 5S Quick Specs

• iPhone 5S confirmed in black, silver and gold
• First ever 64-bit processor in a smartphone
• Finger print 'touch ID' on home button
• 16GB £549, 32GB £629, 64GB £709

And on fingerprinting...

"It's never stored on Apple servers or backed up to the iCloud. That's great news."

iPhone 5S: security: fingerprint sensing

Schiller is setting up the security story. "A passcode.. some people find it too cumbersome. In our research about half of smartphone customers do not set up a passcode on their device, and they really, really should."

Touch ID: "uses a key you have wherever you go. Your fingerprint. It reads your fingerprint.. Touch ID capacitative sensor. 500ppi resolution. 170 microns thin. Scans sub-epidermal skin layers. 360-degree readability."

"And they put it right into the home button.. it now includes the Touch ID sensor in a ring around it. It knows that you're there." A sapphire lens over the top.

"Touch ID has been built deeply into iOS 7. You can simply touch the home button to unlock your phone."

And can also use it for purchases.... from Apple online accounts.

iPhone 5S: diamond-cut chamfered edges

"It is the gold standard in smartphones." 3 metal finishes: "silver, gold and "space grey". (Wait, not champagne? We're going to call it champagne.)

Performance... used to mean graphics cards and fans. Now consumers want great performance that fits in the palm of their hands. 

A7 chip - 64-bit - "the first-ever in a phone of any kind.. the PC world took years to go from 32 bit to 64 bit. We're going to do it in one day, with hardware, and all-new applications."

"A 64-bit desktop-class architecture. Over a billion transistors. 2 floating point registers. iOS 7 has been reengineered for 64-bit as well." (They kept that quiet.) "All built-in apps re-engineered. This is seamless for customers."

Schiller is making much of increased graphics performance. "Increased 56x since the first iPhone, half of that coming today with the iPhone 5S."

If you wonder... what difference is having 64-bit going to make? Schiller's response is to get Epic Games up to show off something processor-intensive. Oh, Infinity Blade, which feels like a game that's basically designed to be shown off at iPhone launches - rather like tha bakeoffs that Schiller and Steve Jobs used to run, back when it was all Macs and Photoshop.

iPhone 5S: M7 motion co-processor

It continuously measures motion data. And with new software and applications "you'll get a whole new level of fitness apps." Also: "optimisations based on contextual awareness. Identifies user movement."

This is Apple prodding into the health space (Tim Cook is reckoned to be a fitness enthusiast). Worked with Nike to produce a new app telling you what you've done and where and how far you've gone.

iPhone 5S: camera

"Most of us just want to take a picture," Schiller says - a dig at Samsung's tons of options which quickly overwhelm you.

f2.2, 15% larger sensor area. "Our competitors would stack more on there to get a number on the spec sheet." He says "bigger pixels = better picture." (Really?)

"The new software in iOS 7 has been designed to take advantage of the new image sensor." Automatically does auto white balance, exposure, dynamic local tone map (for highlights and shadows), autofocuson and picks sharpest one of multiple photos "unbeknownst to you". 

And "True Tone Flash" - which allows for ambient light. "Whatever colour your flash is it's going to clash with the colours." And a dual-LED, as predicted.

iPhone 5C

Apple.Inc Launched iPhone 5C  with various colors like  lime green, strawberry pink, sky blue, lemon yellow, white and It's made of a hard-coated polycarbonate which is nothing but Plastic

Quick Specs:-
4inch retina display.
Widescreen video. 
A6 chip. 
Higher capacity battery than in the iPhone 5.
8 megapixel iSight camera. 3x zoom.

Supports more LTE bands "than any other smartphone in the world". Bluetooth 4.0.